Membership types and pricing

Before you start, open these pages: Members / Membership Types and Settings / Currencies.

Can’t find one? It may be turned off for your business, or your account may not be allowed to open it. Ask the person who set up your FeePrime. They can fix both.

Your membership types are how members see the shape of your organisation. Getting them right is mostly about holding back.

Prices per period, per currency

Each type can have a daily, weekly, monthly and yearly price. Each one has its own switch, and each holds an amount for every currency you accept.

Only switch on the periods you really offer. A type with all four switched on and only two filled in gives somebody a confusing choice at the moment they are deciding whether to join.

The usual setup is monthly and yearly, with yearly working out cheaper per month. The discount buys you a year of certainty, and saves you eleven renewal conversations.

Rank sets the order

Rank decides what order your types appear in.

Put them in the order you want them read. Usually cheapest first, or the entry level first.

This matters more than it sounds. Most people pick from the first two options they see. The order is a recommendation whether you meant it as one or not.

Max profiles: who is actually taking part

Max profiles sets how many people a member at this level can add.

It exists for a family or a business joining as one member with several people taking part.

A family membership with four profiles means four people, each with their own course progress and their own activity, under one paid membership.

Set it to one for an individual membership. Set it higher where the type is genuinely for a group.

Be deliberate about it. It is the difference between a proper family membership and four people sharing one login, which is what you get if the type does not allow what people actually need.

Have fewer types than you think you need

The most common mistake is too many.

Every type is another decision you are asking somebody to make. Another set of prices to keep up to date in every currency. Another rule to think about every time you lock something.

Three types that clearly differ beat seven that blur into each other.

Here is the test. If you cannot say in one sentence who a type is for, you have too many.

The description does real work

The description is what somebody reads while they are deciding.

Write what the member gets, not what you called the type. “You can come to the monthly workshops and see the members’ directory” beats “premium benefits”.

Try it

On staging.feeprime.com, build three types with monthly and yearly prices and different numbers of profiles. Then look at them the way a visitor would when joining. Reading your own types cold is the fastest way to spot the ones nobody could tell apart.